Can Baby Factory Update New Product to Catch Your Eyes?
In recent years, with the improvement of people's living standards, the market of baby products is getting more and more attention. For this market, our factory conducted a research, this research is aimed at understanding the parents in the purchase of baby products in the focus, purchase channels and other aspects of the situation, in order to create a more targeted marketing strategy.
In the consumer market, due to the rising consumption level, consumer demand for baby products is also increasing year by year. At the same time, consumers for the quality of baby products, safety and other requirements are becoming more stringent, quality and service double guarantee of the brand is more likely to be favored by consumers. At present, the scale of China's infant industry has reached about 2.5 trillion yuan, with an annual growth rate of 7.5%. Meanwhile, China's baby products market is also expanding, and it is expected that by 2025, the market size will exceed 400 billion yuan.
Here are the results of the research:
1. Parents' main concerns when purchasing baby products
Due to the results of the research, it can be found that when purchasing baby products, parents are most concerned about factors such as the safety, quality, practicality and comfort of the products. Among them, safety is the biggest concern, with nearly 80% of parents viewing it as a necessary factor in purchasing baby products. This is followed by concern for quality, with over 60% of parents considering the quality of the product when purchasing baby products. In addition, practicality and comfort are also within parents' purchasing considerations, accounting for 54% and 43% respectively.
2. Main channels for parents to purchase baby products
Through the survey on parents' channels for purchasing baby products, we found that e-commerce platforms are currently the main channels for parents to purchase baby products, with up to 65% of parents purchasing through e-commerce platforms. This is followed by brick-and-mortar stores, where 45% of parents will purchase through brick-and-mortar stores. Meanwhile, personal experience and recommendation also have a greater influence on parents' channels of purchasing baby products.
3. Price sensitivity of parents' purchases of baby products
For parents, price is the most sensitive issue when they purchase baby products. The survey results found that nearly 60% of parents considered price to be the main concern when purchasing baby products, and they had relatively high expectations of price in general. However, there were also 33% of parents who said that they were not sensitive to price, and they believed that quality, safe and good-quality products could be accepted at a certain price.
Supported by the above research results, our factory has come to the following conclusions and will use them to improve our products and services:
1. Increased awareness-raising efforts. Enterprises need to step up their publicity efforts to increase the visibility and reputation of their products in the minds of parents.
2. Improve quality. The quality and safety of baby products is the biggest concern of parents when purchasing, enterprises need to strengthen quality control in the production process to ensure that the product quality is perfect.
3. Focus on price strategy. Although parents are price-sensitive, they are willing to pay a higher price if the quality of the product meets their standards. Therefore, companies should put forward a reasonable price strategy according to their own brand characteristics and market conditions.
4. Expansion of e-commerce channels. In recent years, parents have taken the e-commerce channel as their preferred shopping method. Enterprises should strengthen their investment in publicity, marketing and service of e-commerce platforms to expand the coverage of e-commerce channels.
We, as a factory, frequently provide the best quality and favorable goods to the customers in need. I think we have the following advantages as a factory:
1. Low production cost and more competitive price
Foreign trade factories realize the integrated process of raw material procurement, production to shipment, reducing intermediate links, thus taking advantage of the cost. This cost advantage makes the products more affordable and attractive in the international market.
2. Detailed quality, in control
Foreign trade factories are deeply involved in the manufacturing of products, so the details of the product and quality control is more stringent. The implementation of strict monitoring and management to ensure that each product meets high quality standards, to bring you a consistent quality experience.
3. Foreign trade factories are closer to the target market
Capable of capturing market information and customer feedback quickly. This enables them to quickly adjust production plans and product strategies, flexibly respond to market changes, and provide strong support for your business development.
4. Understanding of material quality and cost price
As a factory, we often buy the materials we need, so we can understand the cost of manufacturing an item. If our factory does not have the product you need, we will also go to other manufacturers and use our expertise and understanding of the industry to estimate the cost price, and then sell our products together.
This belowing product is our brand new product —— Baby Standing Bath Tool.
This product sells over 5000 per month to many countries. Because this product can mainly exercise the baby's ability to stand on its own as well as can free the parents' hands to dutifully help the baby to take a bath. So we designed this kind of baby stand bath stool, one the one hand. This is because it is considered that parents have a harder time in helping their babies to bathe and babies love to move. So we designed this bath stand to hold the baby's bathing position, which not only allows the baby to stand power independently, but also will not cause damage to the parents' back. Helping baby bathe for a long time can lead to lumbar muscle strain, many parents have this problem. And if you use the bath tub without cleaning it up, it can pose a threat to your baby's health. The material used in this product will not harm the baby's skin and incorporates a non-slip design, and both the width and height can be adjusted according to the baby's height and size.
Finally, a little advice on bathing the baby:
1. The newborn baby is delicate and has just left the most secure mother's womb, so great care must be taken to envisage an ideal environment and suitable temperature for him.
It is best to keep the room temperature between 26 to 28 ℃, which is generally the most comfortable; the water temperature is about 37 ℃ to 42 ℃. The water can be made just right by pouring cold water into the basin, then heating the water and testing it with the wrist or elbow. It is worth noting that gusts of wind should be avoided when bathing to prevent catching cold and getting sick. Bathing time should be arranged after breastfeeding the baby for 1 to 2 hours, otherwise it is easy to cause vomiting.
2. Choose a time of the day when you will not be disturbed and can fully concentrate on your baby.
It is best if your baby is awake and in good spirits before the bath. Choose a time between feedings when your baby's tummy is neither hungry nor full. If your baby is still in the newborn stage, it will be easier to bathe him during the day. But by the time he's a few months old, bathing can be part of his bedtime routine. The warm water will help your baby relax and make him feel sleepy. It's also a great opportunity to get the rest of the family involved. Bathing your baby at night is a part of baby care that dads are usually willing to take on.
3. How to bathe your baby:
Step 1: Parents should wash their hands, then gently scrub the baby's face with a soft washcloth (don't rub it softly), wash the ears, and use a cotton ball to scrub the ear eyes and nostrils separately.
Step 2: Remove your child's clothes, wipe his buttocks so as not to get the bath water dirty, and apply some bath soap to his body. Then, gently place him in water at the right temperature and hold him in your hand to rinse off the soap suds.
Step 3: After rinsing, take the child out of the water, immediately drape him in a dry and soft towel, gently and meticulously dry the water, paying special attention to wrinkled places, such as the ears, neck, armpits, navel, external genitalia, feet between the toes and so on.
Step 4: Put some prickly heat powder on the baby's body and dress the child in clean clothes prepared beforehand.
4. Safety precautions:
Never leave an infant in the bathtub. Even if you turn around, the infant can slip and drown in the water.
Don't let your baby stand in the water by himself. If your child starts jumping up and down, you must be firm and make him sit down quietly; he could easily fall without your help. Cover the hot water faucet with a towel or he will scald himself. Don't heat water into the water when the baby is in it to avoid scalding.
Do not try to see if he can sit by himself. He will fall easily. Don't rattle the stopper while the baby is still in the bath tub. The water running away and the sound will scare him.
Don't rub talcum powder on your baby after the bath it will make the skin too dry. If you work during the day, then try to make good use of bath time, it can be a great time to play and relax with your child When carrying your child out of the bath, keep your back straight and let the tension fall on your hips.